You sell your own product on your own store. No marketplace listing, no dropshipped catalogue.
→Somewhere between $15k and $400k a month, most of it unpaid for.
→Meta is empty, or holds one campaign nobody has opened since launch day.
→People come back. Paid amplifies that. It does not invent it.
→One person can approve a $3k test with no committee. That person is reading this.
→Four out of five is fine. Zero out of five and I will tell you to keep your money.
Roughly the conversions Meta needs weekly before it stops guessing who your buyer is. The clock starts at launch, not at your decision.
CPMs climb hard from October. Learning your winning hook in June is cheap. Learning it in November is not.
Your best organic month is your ceiling until you buy reach. Nothing in a flat month compounds.
The brand next to you on the shelf is retargeting people who found you first. You paid for that discovery. They are collecting.
A recorded walkthrough of your ad account, or your store and offer if there is no account yet.
Three creative angles, hook by hook, each with the format it should be shot in.
A 30 day test plan: budget split, ad set count, the one number that decides if it worked.
Where the money leaks today. Nine times out of ten it is the offer, not the targeting.
If paid is the wrong move this quarter, the audit says so. I would rather lose the deal than run a budget I cannot make work.
Send me your store →Send the store link. Get back the recording and the plan. No call unless you want one.
Week one: account, pixel, exclusions, three angles across nine hooks. Week two: first cuts, first iteration.
Losers get killed on a schedule, not a hunch. Same dashboard, every day, for both of us.
I write the ads, build the accounts, read the numbers. No account manager between us, no junior on your budget.
Four brands at a time. I say no more than yes. Skincare is most of my current work, but the method does not care what you sell.
soonwoo@wooscales.comTell me the brand and what you have tried on paid. If Meta is empty, say that. It is the easiest place to start.
Or write directly: soonwoo@wooscales.com